There were many myths and misconceived notions about online education until recent past. Some people believed that online learning is a good option only for students who have a good track record. It was also believed that only those students having access to computers and modern means of communication would benefit from online education. However, with time such notions are giving way to an open acceptance where people have started accepting online education as a viable alterative for conventional education.Not all online education options have a similar methodology and approach. There are various modes of online education available and it would be better if you have an understanding of different methodologies in use by online education providers so that you can select the course with the methodology that suits you the best. Here we are discussing the learning methodologies for online education:Online Education Methodologies- Different OptionsLive: This methodology is also known as synchronous mode of learning. In this mode of online education, there is instant communication between the students and teachers and at times even among different students. Herein all the participants get access to information simultaneously. Virtual classroom using the facility of video or audio conferencing and real-time chat are some examples of this mode of online education.This learning methodology has its advantages and disadvantages. This mode is more akin to the conventional education except for the fact that the students don’t have to travel to the classrooms. The biggest advantage of synchronous method of online education is that it allows instant feedback for the student’s performance and allows active interaction among the students and teachers. Thus the students can get the training and education that is tailored suit their needs. Moreover, live education also facilitates the setting up of learning communities and groups for a better interaction among the learners.This method has the disadvantage that the students cannot plan their schedule and they are bound by the pre-set schedule.Asynchronous: Asynchronous mode of online education is popularly termed as store and forward education. In this method, the communication between the student and teacher is not instant. Self-paced courses are the examples of asynchronous online education where the students communicate with the teachers and amongst themselves by exchanging emails and posting messages on online bulletin boards and discussing groups. This is the more popular mode of online education because it offers more convenience and flexibility to the students and they can decide the pace and schedule for their education and training.Despite of the advantages, this mode of online education has its disadvantages too. The students in this mode of learning, lack discipline and motivation and generally tend to develop a lackluster attitude towards education.The mixed mode of learning in online education combines the advantages of both the modes and it is a combination of personal lectures or face-to-face interaction learning through online activities.Now that you have a better understanding of different methodologies of online education, you can pick up the right one for you and enhance your skills.

Every website owner wants his website to climb to the top of the search engine results pages – and stay there. But climbing to the top and staying there takes a whole lot of doing, and there is only one way that can take you there – and that’s Search Engine Optimization (SEO). If you want to become a SEO professional then you must first learn SEO.SEO is the biggest thing happening in the market right now because there are millions of websites, and each website owner desperately wants his website to be found in the top results of mainline search engines like Google, Bing, and yahoo. Every website owner has 100s of competitors breathing down his neck in the physical world – the situation gets worse in the online world because competitors keep recruiting affiliates leading to 1000s of competitors for any product.SEO helps cut through the noise and make the website stand out. This is why learning SEO can ensure either a steady, well-paying job or a flourishing business, depending on your inclination. Even if you are a website owner, you must learn SEO because it will help you understand the market better.Reasons why you must learn SEO1. SEO is indispensable. No website can do without it. Without SEO, a website will perish, it’s as simple as that. The number of websites will continue to increase, and it makes sense to learn SEO because it is part of an industry that’s booming.2. An SEO course gives the student a 360-degree view on Internet marketing. The student learns what can impact a website and how, and this knowledge helps the student brainstorm niche and creative Internet marketing strategies.3. SEO can help website owners score way high over their competitors. SEO is a very creative area where words and codes combine to make a website popular. A SEO student, therefore, also gets to learn how websites are made and how their code can be optimized.4. SEO is dynamic. Its tactics keep changing over time. A SEO professional has a lot to look forward to in the subject. It is also important that the student always keeps himself up to date with what’s happening in the SEO world.5. SEO students learn how to create a technically-perfect website that can be easily found by search engines. This is invaluable knowledge.6. When SEO professionals increase a website’s visibility, their name spreads across the industry. People tag them as experts in the field and they get assignments falling into their lap without any effort.7. SEO students also learn about the good and evil SEO practices. They understand how black hat SEO techniques can harm a website. Moreover, performing legitimate SEO techniques in an ethical manner helps a website build up its credibility.These are the reasons why website owners and aspiring SEO practitioners must learn SEO. Students must also realize that SEO is a complex and long process covering a large field of practice. It just cannot produce overnight results. SEO takes time for its magic to work – but one thing’s certain, it works, and how!

Not all information found online is created equal and it’s easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, I scoured the internet and found the top 10 timeless SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true.One of the best things about the internet is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.Enjoy!Using SEO tricks or hacks is like trying to beat the house in Vegas. Sure, you might get a couple of quick wins, but in the long run you’re bound to lose because “the house always wins.”In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.Good SEO work only gets better over time.– Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com– Dave Naylor (@DaveNaylor), Bronco.co.UK Managing DirectorYou’re ignoring the most important part of SEO– your customers when you design your website for Google’s search engine spider. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!The goal of SEO is not to rank # 1. The goal is to generate leads and sales for your business.”My rule of thumb is build a site for a user, not a spider.”Even if you’re using other tactics like Radio, tv, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.”On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing tactics.”– Duane Forrester, Senior Product Manager, BingIf your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.”Google only loves you when everyone else loves you first.”– Wendy PiersallHow does Google determine what is “best”?Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.Successful SEO is not about tricking Google.– Phil Frost, Main Street ROIAgain, the goal of SEO is not to rank # 1, it’s to generate sales and leads.”Today it’s not about ‘get the traffic’– it’s about ‘get the targeted and relevant traffic.”– Adam Audette, Chief Knowledge Officer, RKGThat means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business. Use Google’s Keywords Planner Tool to search for relevant keywords. Take it one step further to organize all the keywords you find into two categories:buying-intentresearch-intentAs you can probably guess, the buying-intent keywords are the ones where the person searching is most likely looking to make a purchase. The research-intent keywords are the ones where the searcher is most likely just doing research.Focus your SEO efforts on the buying-intent keywords first to give you the best chance to drive sales and leads.The sad truth with SEO is that most people will not find your website unless you’re on the first search results page. Keep in mind there are only 10 spots available and likely tens of thousands or even tens of millions of other websites vying for those coveted spots.Think about how hard it is to double the amount of visitors to your website. You’ll have to invest more in SEO, advertising, social media, email marketing, and/or another marketing tactic to drive more website traffic.Now consider the fact that you would get the same impact on your business if instead, you focused on doubling your website conversion rates.”The best place to hide a dead body is the second page of Google search.”– Anonymous.I’ll admit, I “LOL ‘d” when I first read this quote.”It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”– Jeff EisenbergIn the past, publishing more and more content was a great tactic to expand the reach of your SEO. As you publish more articles about different topics, your website has more opportunities to rank in Google.”Better content is outweighing more content.”– Rand Fishkin.Due to Google’s recent algorithm updates, quality outweighs quantity. Always keep this in mind and resist the urge to cut corners on quality in an attempt to publish webpages faster.Present a stronger, more compelling offer.Change the layout of your pages so that your offer is more easy to see.Offer free information in exchange for an email address so you can follow up and convert over a longer time frame.Use retargeting ads to bring prospects (that didn’t convert) back to your website.Add a lightbox popup so your offer can’t be missed.Many businesses took that tactic to the extreme and started to publish low quality articles in an attempt to scale up article production at lower costs.(Traffic to your website) x (Conversion rate) = (leads or sales).How can you double your conversion rate? Try some of the following ideas:.”What gets measured gets improved.”– Peter Drucker.This quote highlights a recent shift in SEO.Many businesses ignore this simple truth.Your conversion rate is the number of sales or leads you generate from your website divided by the total number of visitors. As you can see from that equation, you can either double your traffic or double your conversion rate and the result will be the same.It’s simple math…Peter Drucker was not specifically talking about SEO in this quote, but it’s an important point that deserves to make this list.What needs to be measured in SEO?This may come as a surprise, but tracking your rankings alone is worthless! Your rankings should of course be measured, but they tell an incomplete story.Good SEO work only gets better over time. Successful SEO is not about tricking Google. Good SEO work only gets better over time. Successful SEO is not about tricking Google. That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business.Good SEO work only gets better over time. Successful SEO is not about tricking Google.Even more important than your rankings is your website traffic from SEO and your website conversions from SEO.